Rebranding United States Foreign Assistance To Advance American Influence
Dec 15, 2020
Signed by: Donald Trump
Signed on: Dec 10, 2020
Published on: Dec 15, 2020
Dec 15, 2020
Signed by: Donald Trump
Signed on: Dec 10, 2020
Published on: Dec 15, 2020
Summary
Makes sure all help given to other countries by the U.S. is clearly marked with one logo to show it comes from America and to improve American influence.
What problem does this solve?
People in other countries who receive help from the United States often do not know where it comes from. This order makes sure all U.S. foreign aid is clearly labeled with a single logo to build goodwill and support for America.
What does this order do?
Establishes a single logo for all foreign aid
Requires the President to select one logo that will be used to identify all foreign assistance from the United States. This logo will represent the values and generosity of the American people.
Mandates prominent display of the logo
Requires the new single logo to be clearly shown on all materials, goods, and packaging related to U.S. foreign aid programs.
Reference
Text:
Section:
Header:
Establishment of Standard Federal Marking Regulations.
Creates new rules for branding aid
Directs the Secretary of State to create new federal rules within 120 days to make sure all foreign aid is marked as 'American aid.'
Allows for waivers in certain situations
Permits the Secretary of State to waive the logo requirement if using it would cause political, safety, or security problems in a specific area.
Requires annual reports
Orders the Secretary of State to give the President a report every year on how the new branding rules are being followed.
Who does this affect?
- U.S. government agencies providing foreign aid
- Non-governmental organizations (NGOs) distributing U.S. aid
- Recipients of U.S. foreign assistance
What is the real world impact?
•
Promotes American goodwill
Ensures that people in other countries who receive help know it comes from the American people. This can build positive feelings towards the United States.
•
Strengthens U.S. foreign policy
Uses foreign aid as a tool to increase American influence and encourage other governments to support U.S. goals by making the source of the aid highly visible.
When does this start?
This order sets several deadlines for agencies to begin rebranding U.S. foreign aid, starting from December 10, 2020.
Logo Selection
Within 30 days of the order (by January 9, 2021), the President must select the single logo for all foreign aid.
Reference
Text:
Section:
Header:
Establishment of Standard Federal Marking Regulations.
Rulemaking and Agency Compliance
Within 120 days of the order (by April 9, 2021), the Secretary of State must begin creating new branding rules, and other agencies must start using the new logo.
First Implementation Report
Within 180 days of the order (by June 8, 2021), the Secretary of State must submit the first report to the President on how the order is being carried out.