Ensuring Truthful Advertising of Products Claiming To Be Made in America

Mar 18, 2026

Summary

Makes sure that when a product says it's 'Made in America,' it really is, protecting both buyers and honest American companies.

What problem does this solve?

Some foreign companies falsely claim their products are made in America to trick buyers, which hurts honest American businesses. This order directs government agencies to enforce truth-in-advertising laws and make it easier to verify these claims.

Who does this affect?

American consumers
American manufacturers
Online marketplaces

What does this order do?

Prioritizes enforcement against false claims

Directs the Federal Trade Commission (FTC) to make it a priority to take action against sellers who falsely claim their products are 'Made in America'.

Requires online marketplaces to verify claims

Tells the FTC to consider making new rules that would require online stores to have a system for checking that 'Made in America' claims are true.

Verifies claims for government purchases

Requires government agencies to check 'Made in America' claims for products they buy. If a seller is caught lying, their products will be removed and they may be reported for legal action.

Encourages voluntary labeling

Asks government agencies to create rules that encourage American businesses to voluntarily label their products with their country of origin.

What is the real world impact?

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Increases responsibility for online stores

Suggests that online marketplaces like Amazon could be held responsible for sellers' false 'Made in America' claims, potentially increasing their costs to verify where products come from.

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Protects American businesses from unfair competition

Aims to stop foreign companies from unfairly using the 'Made in America' label, which gives a competitive edge to businesses that actually manufacture their products in the United States.

When does this start?

This order becomes effective on March 13, 2026, the date it was signed.