Summary
Starts a national program called 'America by Design' to make government websites and services easier to use and more beautiful for everyone.
What problem does this solve?
Many government websites and services are old, ugly, and hard to use, which wastes people's time and costs a lot of money to maintain. This order creates a new design team to update government services, making them more efficient and pleasant for the public to use.
Who does this affect?
- General Public
- Federal Agencies
What does this order do?
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Establishing America by Design and the National Design Studio
Establishes 'America by Design' initiative
Creates a national program to improve the look and usability of federal services for the public, covering both online websites and physical locations.
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Section:
Header:
Establishing America by Design and the National Design Studio
Creates a National Design Studio and Chief Design Officer
Forms a new National Design Studio within the White House and a new leadership position, the Chief Design Officer, to guide the design improvement efforts across the government.
Sets a deadline for initial results
Requires the heads of government agencies to work with the Chief Design Officer and show the first improvements from this initiative by July 4, 2026.
Prioritizes high-impact services
Directs government agencies to first focus on improving the websites and physical locations that have the biggest effect on the daily lives of Americans.
Recruits top design talent
Allows the Chief Design Officer to hire talented designers and experts from the private sector to help with the initiative, ensuring the government has skilled people for the job.
Updates the U.S. Web Design System
Requires the General Services Administrator to work with the Chief Design Officer to update the official design guidelines for all U.S. government websites.
What is the real world impact?
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Could be a superficial fix
Critics might argue that focusing on making government websites 'beautiful' is a surface-level change that doesn't address deeper problems within federal agencies. It could be seen as a public relations effort rather than a meaningful improvement of services.
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Improves public trust and efficiency
Aims to make interacting with the government less frustrating for citizens. By creating standardized, well-designed services, the government can save money, reduce public frustration, and increase trust in its ability to serve the people effectively.
When does this start?
This order takes effect on August 21, 2025, and sets specific deadlines for government agencies to show results.
Initial results from agencies
Heads of government agencies must produce their first results for the 'America by Design' initiative by July 4, 2026.
Reference
Text:
Section:
Header:
Establishing America by Design and the National Design Studio
Termination of temporary organization
The temporary organization created to help start the initiative will end three years from the date of this order, on August 21, 2028.

